Cognitive-based Information Design is a process that uses scientific findings to present information that parallels how the brain actually processes information.
CID creates more effective communication through clarity and compatibility with your natural cognitive processes in order to:
- Encourage engagement with content
- Build accurate knowledge
by creating stable information
- Facilitate recall
“Dr. Tetlan is making connections between Cognitive Science & Graphic Design—paving the way to a new field of information design.”
The American Institute of Graphic Arts (WI)
Who Benefits from CID?
- Graphic Designers
- Service Organizations
Visible Language Journal, 50.3
How Humans Process Visual Information: A focused primer for designing information
by W Lou Tetlan, PhD &
Prof. Douglas Marschalek
Contact The CID Group
Contact Lou directly at
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