The disruptions of early 2020 have resulted in an acute need
for your message to be accurately read and understood — the first time!

You can now sync your messages with how readers actually process information.  How?  You create your in-print message knowing how your reader’s brain handles visual information.

Workshop: Introduction to Cognitive-based Information Design

Register Now


Improve your print and electronic media by applying scientific findings so readers
• engage,
• accurately understand,
• and recall your content.


In the new field of Cognitive-based Information, the tool used to create this kind of information is Cognitive-based Information Design (CID).

You needn’t spend a fortune or sit in class all semester; you can learn this skill in about 4 hours.
We’ll teach you how to apply CID findings to your work
Friday, September 11th, 12:30-4:30 pm
at MRA in Waukesha (near 164 and I-94)
Cost: $399.00

This workshop is LIMITED to 10 participants though our room is designed for 40.
In this way, we will have adequate room for physical distancing while we learn.
Masks are encouraged but not required per CDC recommendations. 

CID alumni, you may re-attend this workshop free, if seating is available.  Please email if you’re interested in attending.  We’ll confirm availability or the lack thereof close to the 11th.

Registration is now open.  See below.
Doors will open at noon, we’ll begin at 12:30, and by 4:30 pm you’ll be on your way home with a new skill!

How the Workshop will flow:

  • What is CID?
  • Why is it important?
  • The science of CID.
  • How to create CID documents.
  • Hands-on with Participants’ projects
    (Bring your laptop, notebook, or a hard-copy printout of your project with room to edit).

Send your questions to me at, I’ll be happy to help.  CID alumni, use the same email address to express your interest in attending if seats are available.



Register for Sept 11 Workshop CID for Print Media
Name(s) for Badge/Tent Card