“Creating Messages that Sync with the Brain”, a quick-paced, energetic webinar, introduced Cognitive-based Information Design, the Midwest District of the Public Relations Society of America (PRSA) on Tuesday, March 19th.
These bullet points helped attendees prepare for the webinar in advance:
- The main thing to remember: There is a new way to communicate that’s more effective.
- The new area of study called Cognitive-based Information looks exclusively at how we actually process visual information. The tool to create this type of information is called Cognitive-based Information Design – or CID.
- Based solely on SCIENCE, CID provides a systematic way of ensuring that visual communication uses what we know about how the brain processes visual information.
- CID teaches you how to use scientific findings to format documents, presentations & emails for maximum effectiveness.
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