“Creating Messages that Sync with the Brain”,  a quick-paced, energetic webinar, introduced Cognitive-based Information Design, the Midwest District of the Public Relations Society of America (PRSA) on Tuesday, March 19th.


These bullet points helped attendees prepare for the webinar in advance:

  • The main thing to remember: There is a new way to communicate that’s more effective.
  • The new area of study called Cognitive-based Information looks exclusively at how we actually process visual information. The tool to create this type of information is called Cognitive-based Information Design – or CID.
  • Based solely on SCIENCE, CID provides a systematic way of ensuring that visual communication uses what we know about how the brain processes visual information.
  • CID teaches you how to use scientific findings to format documents, presentations & emails for maximum effectiveness.