About CID

PAPERS​

• ​Tetlan, W. L. and Marschalek, D. (2016). How Humans Process Visual Information: A focused primer for designing information. Fall 2016, Visible Language Journal.
• Tetlan, W. L. (2013). Applying Design to Learning: Cognitive Science Research Supports Visual Language Principles in the Design of Effective Educational Reading Materials. DRS//Cumulus 2nd International Conference for Design Education Researchers.
• Tetlan, W.L. (2009). “The Influence of Textbook Format On Postsecondary Proficient and Remedial Readers: Designing Information Using Visual Language,” Ph.D. Dissertation, University of Wisconsin.
• Tetlan, W.L., “Using Brain Imaging Techniques and Visual Language Research to Identify Instructional Formats That Enhance Reading and Comprehension Skills for Postsecondary Remedial Readers”, in collaboration with Wisconsin Center for Education Research, 2008.
• Tetlan, W.L., “Brain Responses to Visual Arts Stimuli,” Marilyn Zurmuehlen Working Papers in Art Education, Spring 2007.

PRESENTATIONS

• Paranet Member Day Event. Introductory Workshop for Cognitive-based Information Design [CID®]. Presented 6 hr workshop to 70 manufacturing executives. Milwaukee, WI, Dec 2016.
• AIGA Wisconsin, Introduction to Cognitive-based Information Design [CID®]. Milwaukee, WI Oct 2016.
• Marquette University, Center for Teaching and Learning. “Creating Great PowerPoints and the Theory Behind it.” Milwaukee, WI, May 2014.
• DRS//Cumulus 2nd International Conference for Design Education Researchers. “Applying Design to Learning: Cognitive Science Supports Visual Language Principles in the Design of Effective Reading Materials”, Oslo, Norway, May 2013. Invited to present.
• Wisconsin Alumni Research Foundation (WARF), “Breaking the Code of Creative Collaborations” Wisconsin Institute for Discovery (WID), Madison, WI, March 2013.
• National Art Education Association (NAEA), “A Primer on Cognitive-based Information Design (CID®) Formats”, Ft. Worth, TX, March 2013.
• Wisconsin Alumni Research Foundation (WARF), “Designing Academic Posters” Wisconsin Institute for Discovery (WID), Madison, WI, January 2013.
• American Institute of Graphic Arts, “Introduction to CID® Formats”, Madison, WI, 2012.
• WARF Discovery Challenge Poster Symposium, “Creating Cognitive Accessibility to STEM Knowledge for Marginalized Students.” WID, Madison, WI, May 23, 2012.
• Oregon Arts Education Association’s Fall Conference, Master Workshop “Applying Cognitive Research Findings to Graphic Design”, Eugene, OR, October 2011.
• University of Wisconsin, “Applying Cognitive Constructs to Information Design”, 2011.
• National Council of Teachers of English, “Identifying the Relevance of Visual Language in the Language Arts Classroom,” San Antonio, TX, November 2008.
• National Council of Teachers of Mathematics, “Creating Games That Develop Mathematical Conceptualization,” Atlanta, GA, March 2007.