Improve your print and electronic media by applying scientific constructs so
• readers engage,
• accurately understand,
• and recall your content.

In the new field of Cognitive-based Information, the tool used to create this kind of information is Cognitive-based Information Design – or CID. You don’t have to spend a fortune or sit in class all semester; you can learn this skill in 4 hours.

We’d love to teach you how to apply CID constructs to your work
Saturday morning, January 18th
We’ll meet at MRA in Waukesha (near 164 and I-94)
Cost: $399.00    Registration is now open.  See below.
Doors will open at 8:00 am, we’ll dive in at 8:30, and by noon you’ll be on your way home with a new skill.

How the Workshop will flow:

  • What is CID?
  • Why is it important?
  • The science of CID.
  • How to create CID documents.
  • Hands-on with Participants’ projects
    (Bring your laptop, notebook, or a hard-copy printout of your project with room to edit).

Send your questions to me at, I’ll be happy to help.


Register for January 18 Workshop
Name(s) for Badge/Tent Card