BusinessYour Field & CID
How Businesses Benefit from CID
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Any business that needs to transmit information about their products, services or perform training sessions could benefit from creating CID materials.
Cognitive-based communication tools could have a positive effect on engaging your customers & employees with your message, increase their interest & understanding in your message and enhance their ability to recall your message.
For employees this could result in more effective training sessions which could lead to increased safety on the job, as well as
better job performance.
As for customers, they may obtain a clearer understanding of your products/ services & why they are needed by them.
Communications to that benefit from CID are:
Management & Manufacturing
Sales & Service
Service & Policy Information
Employee & Customer Reading Abilities
We know that 30 million adults, in the USA alone,
have serious difficulties with common reading tasks.
In addition the majority of US adults (even college educated ones) have been found to be below proficient in their ability to read, interpret & apply what they read accurately. Many of these people believe they have understood the information correctly. This means that many of your employees & customers are misinterpreting your visual messages. Misinterpretations can manifest themselves in actions ranging from mild annoyances to fatal mistakes.
Effective communications are a basic key to business success.
CIDified messages can help people accurately interpret your message increasing the probability of: fewer workplace mishaps; more effective project and inter-departmental communications; better customer relations.
Written business communications need to improve
for the following reasons
Research from the Project Management Institute (PMI), the world’s biggest not-for-profit project-management association, shows quality communication is crucial to projects succeeding.
Retrieved from http://magneto.net.au/blog/poor-communication-kills-projects
Retrieved from http://mcq.sagepub.com/content/3/4/452.short
Workplace Injuries & Death
Retrieved from http://www.bls.gov/news.release/osh2.nr0.htm
“…an average of 13 workers die every day from injuries incurred on the job…”
Stephen Pegula and Jill Janocha, “Death on the job: fatal work injuries in 2011,” Beyond the Numbers: Workplace Injuries, vol. 2, no. 22 (U.S. Bureau of Labor Statistics, August 2013), http://www.bls.gov/opub/btn/volume-2/death-on-the-job-fatal-work-injuries-in-2011.htm US Dept of Labor Bureau of Labor Statistics
The Impact of Ineffective Communication
This causes people on the receiving end of a communication
to have to mind-read or guess as to what is being requested of them.
Details are left out or are at best, vague. The recipient, for many reasons, fails to ask follow up questions to get specifics and
has to figure it out on their own.”
The 7 Deadliest Sins of Leadership & Workplace Communication. Retrieved 1-6-14 from http://www.workplacecommunicationexpert.com/the-7-deadly-sins-of-organizational-leadership-communication
18th-century French chateau razed ‘by mistake’
By THOMAS ADAMSON | Associated Press
PARIS (AP) — Residents of a sleepy French village in Bordeaux have been left dumbfounded after discovering their local 18th-century chateau was completely bulldozed “by mistake.”The mayor’s office in Yvrac said Wednesday that workers who were hired to renovate the grand 13,000-square-meter (140,000-square-foot) manor and raze a small building on the same estate in southwest France mixed them up.
“The Chateau de Bellevue was Yvrac’s pride and joy,” said former owner Juliette Marmie. “The whole village is in shock. How can this construction firm make such a mistake?” Local media reported that the construction company misunderstood the renovation plans of the current owner.
Retrieved 12-5-12 from http://news.yahoo.com/18th-century-french-chateau-razed-mistake-124226251.html
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