Cognitive-based Information Design

Improving Communication Through Science

Cognitive-based Information Design

is a process that uses scientific findings to present information that parallels how the brain actually processes information.

CID creates more effective communication through clarity and compatibility with your natural cognitive processes in order to:

  • Encourage engagement with content
  • Build accurate knowledge
    by creating stable information
  • Facilitate recall
“Dr. Tetlan is making connections between Cognitive Science & Graphic Design—paving the way to a new field of information design.”

The American Institute of Graphic Arts (WI)

Who Benefits from CID?
  • Business
  • Education
  • Government/Military
  • Graphic Designers
  • Health/Medical
  • Publishers
  • Service Organizations
  • Technology
  • Writers

Visible Language Journal, 50.3

How Humans Process Visual Information: A focused primer for designing information

by W Lou Tetlan, PhD &
Prof. Douglas Marschalek

Contact The CID Group

Contact Lou directly at

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