Cognitive-based Information Design
is a process that uses scientific constructs
to guide the design of formats.
It’s goal is to produce visual communication
that parallels how we process information…
In order to:
Encourage engagement with content
Build accurate knowledge
by creating stable information
“Dr. Tetlan is making connections between Cognitive Science & Graphic Design—paving the way to a new field of information design.”
The American Institute of Graphic Arts (WI)
Who Benefits from CID?
- Graphic Designers
- Non Profits
Lou Tetlan’s interest in the neurobiology of learning led her to focus on creating formats based on how the brain processes information. In pursuit of this focus she has developed CID®, Cognitive-based Information Design.
She is a published researcher as well as a national & international speaker. Lou was an Honorary Fellow at the University of Wisconsin School of Medicine & Public Health, serving in the Neuroradiology Lab on fMRI studies of the brain from 2009-2015. In addition she taught at Universities on a contractual basis while giving workshops and presentations on CID. In the fall of 2016 she initiated The CID Group, LLC in order to advance public awareness of CID and its potential to create more effective visual communication.
New CIDified website coming soon…
How Humans Process Visual Information: A focused primer for designing information
by W Lou Tetlan, PhD &
Prof. Douglas Marschalek
Visible Language Journal, 50.3