Cognitive-based Information Design

Improving Communication Through Science


Cognitive-based Information Design

is a process that uses scientific constructs
to guide the design of formats.

It’s goal is to produce visual communication
that parallels how we process information…

In order to:

Encourage engagement with content

Build accurate knowledge
by creating stable information

Facilitate recall

“Dr. Tetlan is making connections between Cognitive Science & Graphic Design—paving the way to a new field of information design.”

The American Institute of Graphic Arts (WI)

Who Benefits from CID?

  • Business
  • Education
  • Graphic Designers
  • Health/Medical
  • Military
  • Non Profits
  • Publishers
  • Technology
  • Writers

Founder's Bio

Lou Tetlan’s interest in the neurobiology of learning led her to focus on creating formats based on how the brain processes information. In pursuit of this focus she has developed CID®, Cognitive-based Information Design.

​She is a published researcher as well as a national & international speaker. Lou was an Honorary Fellow at the University of Wisconsin School of Medicine & Public Health, serving in the Neuroradiology Lab on fMRI studies of the brain from 2009-2015. In addition she taught at Universities on a contractual basis while giving workshops and presentations on CID. In the fall of 2016 she initiated The CID Group, LLC in order to advance public awareness of CID and its potential to create more effective visual communication.

Read More

New CIDified website coming soon…

How Humans Process Visual Information: A focused primer for designing information

by W Lou Tetlan, PhD &
Prof. Douglas Marschalek

Visible Language Journal, 50.3

Read Article

Contact CID online or call 414.418.9215.

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